COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the “best exercise bikes,” “best ring lights” and “best air fryers” increased by 100% or more in the last year. To make it easier for consumers to…
Before they’re heading to the store, local shoppers are hunting for deals: searches for “on sale near me” have grown by 250 percent since 2017. With Local campaigns, you can dedicate your entire campaign to offline sales and complement other channels like TV or print that also help deliver foot traffic to your business during…
In mobile-first indexing, Google will only get the information of your site from the mobile version, so make sure Googlebot can see the full content and all resources there. Here are some things to pay attention to: Robots meta tags on mobile version You should use the same robots meta tags on the mobile version…
