What is Conversion Rate Optimization?
Your website should not be just done once and forgotten afterwards. It should rather be constantly evolving to improve user experience and conversions. This is exactly where Conversion Rate Optimization (CRO) comes into play.
CRO is an exercise undertaken to increase the likelihood of a desired action by visitors such as buying a product or service, submitting a lead form, subscribing to a newsletter, or downloading an app. CRO, as a process, is the culmination of insights about the behavior of users while they are visiting a website. Actions like improving user experience, providing the right information to eliminate drop-offs and building targeted landing pages help improve the conversion rate of your website. CRO experts run tests using combinations and variations of various technical, experience and content elements to achieve a higher conversion rate.
Why is Conversion Rate Optimization Important?
Generating traffic to a website is essential; however, it is only the first step towards monetizing your efforts. The importance of CRO lies in the essence that it improves your return on investment for your website. You are investing time and money in your website to generate traffic. CRO makes the investment worth it. It helps with reducing visitor drop-offs and converting a visitor into a customer. Optimizing the site continuously towards improving experience and performance should be a constant endeavor. CRO done properly will ensure quality engagement with your website visitors, capture their attention with engaging content and thereby lead to a desirable action. This augments other marketing efforts like online and offline marketing promotions