Google Display & Youtube Ads

Google Display Ads are seen by 90% of internet users and YouTube is the 2nd largest search engine in the world. These stats alone show the importance of these channels in reaching your potential customers.

What are Google Display and YouTube Ads?

Google Display and YouTube Ads appear on websites and Google-owned platforms such as YouTube, Gmail, Google Maps, etc.‎ These ads help you reach your potential customers when they’re browsing websites, reading news ‎and ‎blogs, checking their emails on Gmail, or watching videos on YouTube. It is a relatively ‎easy ‎way to market your products without high creative production costs. ‎

Google Display Ads come in various appealing formats that can attract and engage users. Responsive display ads, uploaded image ads, engagement ads, YouTube video ads, Google banner ads, and Gmail ads are some of the types that can be run on Google Display Network.

Why are They Important?

Google Display and YouTube Ads are leveraging advanced targeting methods backed by machine learning technologies. These methods help single out potential ‎customers inside a vast user pool and display your advert. What’s more, you only pay when your ‎potential customers engage with your ads.‎

Google Display and Youtube Ads can reach 90% of online users, as most internet users use all or some of these services like Gmail, YouTube, and Google Maps. The ability to access such a big pool of users allows you to increase the number of your prospective customers.

Our Approach

We start by understanding your business and goals to shape the right targeting strategy. If you have run past campaigns, we conduct a full audit of them to gather data and insights before we (re)design any advertising campaigns for you.

Our next move is to review your products or services to determine the target audience for your advertising campaigns. We conduct a thorough study to define which types of advertising will be most effective to hit the bull’s eye in reaching your target audience. This enables us to design entirely customized and precise campaigns for your needs and business goals.

Along with thorough audits and research, effective monitoring and evaluation of campaign performance is another crucial aspect of our approach. We continuously track key metrics, re-evaluate our strategy and adjust it iteratively to achieve your marketing goals.

Our Services for Google Display & Youtube Ads:

  • Account Audit
  • Campaign Management
  • Audience Research & Planning
  • Audience Insights
  • Ad Copy Guidance
  • Conversion Tracking
  • Conversion / Return on Investment (ROI) /
    Return on Ad Spend (ROAS) Optimization

Platforms

  • Google Display Network
  • Gmail
  • YouTube
Menu