Search Engine Optimization

Search Engine Optimization (SEO) simply means raising the website’s rank in search results. It’s a key part of any marketing strategy that guides search engines such as Google or Bing to effectively crawl and index your site. SEO helps search engines understand what your content is all about and gets you more clicks by ranking your website among the top results.

Have you ever noticed that you usually found your required results on the first page while searching for particular keywords on any search engine? There could be more quality content relevant to your search on the next pages. But we seldom go beyond the first page. This is where SEO plays its role. It increases your website’s ranking, visibility, and credibility and enables you to outrank your competitors on a search engine. 

How to appear on the first page is a question that haunts every website owner. That’s why some opt for Search Engine Marketing (SEM) / Paid Search. SEM and SEO usually go hand in hand when it comes to planning your search engine strategy. Although they are quite similar in appearance, they significantly differ; organic search clicks are free of charge. They also outnumber paid clicks by 12 to 1. But of course, there is a catch: 80% of clicks occur on the first page. This means if your website does not rank among the top results, it’s as good as non-existent. And unfortunately, appearing on the first page is no easy task.  You need a solid and long-term SEO strategy to succeed.

This is where you need the help of an SEO consultant as formulating and implementing an effective SEO strategy isn’t something that can be done without the necessary expertise. 

Besides crafting a long-term SEO strategy to improve your results, an SEO consultant also provides services including SEO audit or website assessment, site testing and fixing usability issues, conducting detailed keyword research, implementing on-page, off-page and technical SEO, link building, regular monitoring, reporting, and analysis.