What is Social Media Advertising?
Paid Social Media is a way of advertising on social media platforms like showing ads on Facebook-owned platforms such as Facebook, Instagram, Messenger, and Whatsapp.
This advertising channel allows you to promote your business by utilizing your organic content on your own social media accounts or by displaying unique ads for your targeted audience on a specific social media platform. The goal is to share your content or products with a particular new audience who can be converted to customers or followers.
Small, medium and large businesses allocate substantial budgets for Paid Social owing to the promising results it offers. They often use Facebook ads, Instagram ads, and paid posts on both platforms for this purpose.
Why is Social Media Advertising important?
Facebook and Instagram have combined monthly active users of 3.8 billion. That’s half the world population, and it’s still growing. This is only one of the reasons why it’s been getting a lot of attention from advertisers.
To name a few eye-catching features offered to businesses by Facebook:
- A unique method of user profiling and its availability for advertising purposes
- A wide range of creative options to showcase products through seamless, user-friendly experiences
- Various objective types to fulfill different marketing requirements
- Machine learning technology that optimizes campaigns in line with the marketing goals
It’s usually a great advantage to have such a wide range of tools available for marketing purposes. However, the sheer number of adjustable settings could be overwhelming even for seasoned marketers, let alone beginners, leading to unfavorable results. This is why we make sure your business is set up for success from day one, and your valuable advertising dollars are spent effectively.